More than 20 years ago, Roger L'Hereault started doing what most people in behavioral healthcare do — he sat with people in crisis and tried to help them find their way out. Over the course of his career as an addiction counselor, he worked with more than 800 clients, ages 12 to 88, in residential treatment centers (rehabs). He learned the system from the inside: what it promises, what it delivers, and what it quietly leaves to chance.

Then came 2016.

In the span of a single week, three clients sat across from him — people from completely different worlds, different histories, different rock bottoms. And they presented the same small cluster of problems. Needed the same shortlist of solutions. Something clicked that Roger still finds hard to fully explain. He reached for his phone and started recording voice memos before the feeling could escape him. He saw something he couldn't unsee: universal patterns of addiction that the field had been dancing around for decades.

That moment ended his career as a counselor and started something else entirely.

Roger believes the behavioral health profession has the right intentions and the wrong delivery. Too many tribes, not enough teachers. He founded Courage Recovery and developed the SRCH Method — See, Reflect, Connect, Heal — to give people a framework that actually follows how lasting changes work no matter your world, your history or your rock bottom.

Trigger Mapping is where the first part of that method lives now. In your hands.